| Color ads - CMYK | 1X | 3X |
| Full page | $850.00 | $800.00 |
| 2/3 page | $700.00 | $650.00 |
| 1/2 page | $550.00 | $500.00 |
| 1/3 page | $400.00 | $350.00 |
| 1/4 page | $250.00 | $200.00 |
| Interior back cover | $1250.00 | $1000.00 |
| Exterior back cover | $1500.00 | $1250.00 |
| Black and white advertisement | 1X | 3X |
| Full page | $500.00 | $450.00 |
| 2/3 page | $350.00 | $300.00 |
| 1/2 page | $250.00 | $200.00 |
| 1/3 page | $200.00 | $150.00 |
| 1/4 page | $150.00 | $100.00 |
| Bussines card size 2x3 | $85.00 | $85.00 |
| Size | With | High |
| full page (bleed) | 8.5" | 11" |
| bleed | 1/8 | 1/8" |
| Full page (non bleed) |
7.5" | 9.5" |
| 2/3 of page | 5.2" | 9.5" |
| 1/2 page (horizontal ) | 8.0" | 4.5" |
| 1/2 page (vertical) | 4.5" | 9.5" |
| 1/3 page (vertical) | 2.5" | 9.3" |
| 1/3 page (square) | 5.1" | 4.8" |
| 1/4 page | 3.8" | 4.8" |
Mechanical Requirements: All advertisements should be sent in either PDF format, a graphics format such as JPG or TIF. Simple black & white ads may be sent in as camera ready printouts. Resolution should be 300dpi, color in process CMYK. For PDF ads, all fonts must be embedded. For ads that bleed, allow .25 bleed on all sides, with no text within .25 of the edge. For more info on mechanical requirements, contact us. We can prepare ads upon request if given sufficient notice. The advertiser is billed at $75/hour for all production work, with all money generated in this way going to Herencia. Advertiser will be given an estimate in advance for all costs in creating ads in this way. Please fill up the following form and choose your ads.